Ellen DeGeneres JCPenny Ad: 666 Mark of the Beast Symbolism?


Is there Satanic symbolism in Ellen’s JCPenny ad? See for yourself.

The advertising industry, a prominent and powerful industry, engages in deceptive subliminal advertising which most us are unaware of. By bypassing our unconscious mind using subliminal techniques, advertisers tap into the vulnerabilities surrounding our unconscious mind, manipulating and controlling us in many ways. Since the 1940’s subliminal advertising blossomed until now, when you can find subliminals in every major advertisement and magazine cover. Legislation against the advertisers has had no effect in curbing the use of subliminals. In this Information Age, it seems people are no longer in control of the people. The ones in control are the ones with knowledge (as usual). In this case, the advertisers have it; you don’t –  Dr. Lechnar ‘Subliminal Advertising and Modern Day Brainwashing’

Talk show host and outspoken homosexual advocate Ellen DeGeneres appears in a commercial with 666 symbolism abounding. Watch the opening seconds of the commercial and see if you can notice it.



If you pause at 2 seconds into the video, you will notice the front “sale sign” in the store  has “666” in large font on it. At 3 seconds, the sign on the right side of the store (behind the employee) is visible with 666 as well as the small sign on the left wall’s shelves. 4 seconds, the sign on the back shelves becomes visible and also has “666.”


Ellen DeGeneres JC Penny Ad Anti-Christian

The number of the Beast shows up all over the room.



The number 666 is detailed in the book of Revelation Chapter 13. And it is distinctly linked to the Antichrist, Satanically-empowered, false Messianic figure who will be the world’s foremost political leader in the end times, as well as being worshiped by the unbelieving world as God. With full control over the world’s economy, the Antichrist will install a new system of commerce where all buying and selling is controlled by a “mark” in the right hand or forehead of every person on the planet under penalty of death. In describing this system the Bible states:

And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads: And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name. Here is wisdom. Let him that hath understanding count the number of the beast: for it is the number of a man; and his number is Six hundred threescore and six.  (Revelation 13:16-18)

We explain the Biblical connection between the number 666 to the Antichrist, the Mark of the Beast and its promotion in pop culture in our article “666 – The Mark of the Beast: Humanity’s Ultimate Choice.”   As society moves further from God, Biblical moral values and enters into an age of immorality and the occult, symbolism serves to implant images and ideas in the subconscious mind in order to accept those ideas or desire them in the conscious mind in the future. And now even Satan and the Antichrist is being promoted into the minds of the public today. This makes it all the more important to stand up for the truth of the Bible and share it with others. While the JCPenny ads have stirred controversy because One Million Moms, a pro-family group protesting DeGeneres, who is gay, being the JCPenny spokesperson, the not so subtle Mark of the Beast symbolism ad is not getting similar attention.


Ellen DeGeneres JC Penny Ad Anti-Christian | Number of the Beast


The good news is that just as the Bible prophesies the future Antichrist, it also prophesies of the Second Coming of Jesus Christ, who will defeat the Antichrist, end his reign of terror and restore peace and righteousness to this world. And in the Gospel of Jesus Christ, there is hope and victory over all of the tricks of Satan. In the book of 1 John, the Bible discusses the “spirit of antichrist” that is already in the world and precedes the true Antichrist who will come. And the scriptures reassure believers that: “Ye are of God, little children, and have overcome them: because greater is he that is in you, than he that is in the world.” When you become a Born Again Christian, you receive God’s Holy Spirit and share in Christ’s victory won on the cross. Share the Gospel and use discernment (and maybe it’s time to stop watching so much television).

Lest Satan should get an advantage of us: for we are not ignorant of his devices. – 2 Corinthians 2:11


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  1. Thanks a lot for you posts, I’m always checking in for new posts, but I notice not many people leave comments on this site compared to Vigilant Citizen, why? Although this is my first comment here, but your site is the best because, this is the true word, and it glorifies God, unlike others who try to call themself to be open minded by not relating it to Christ the only Saviour or Christianity.


    • Praise God and thank you very much for your kind words. Beginning and End will always seek to point readers to Jesus Christ and highlight the Biblical perspective in our articles.

      And I definitely encourage people to comment no matter what their thoughts or feelings about the articles may be. I definitely welcome all opinions and responses. Hearing differing opinions and dialoguing is a good thing. So hopefully everyone knows that and feels free to speak their minds! God bless.


    • Rational Being says:



  2. Mike Francis says:

    Revelation is an account of people and events occurring at the time it was written, not a prophecy. It’s written in highly symbolic terms because the early Christians could not openly speak about the Roman empire. So “666” doesn’t mean anything today.

    But keep babbling. It’s would be amusing if not for your homophobia.


    • Nelson Swiger says:

      You must be a preterest? Preterism just cannot fit into scripture as you are saying. Anyone that is not parroting can easily see by the things going on today that the Pre-Trib, Pre-Millennial view is coming to pass with exact precision.

      If you do not think Sodomy is a sin and one that needs to be addressed, you really must not believe in the bible or choose to believe only those parts you want too.


  3. Since everyone knows that 666 is a bad thing, I don’t understand why JCP would use it so blatantly in their ad. Don’t they know it will turn people off? I just don’t get it.


    • It is the NEW form of advertising that solidifies their business. It actually isn’t “new” per say but has actually always been around, just more hidden in times past. Now, however, the image, mark or the number of the beast is being used to establish businesses. They know that if they give honor to the beast (satan) that their business will be promoted. There is much more to this and we are only seeing the beginning of it. It’s gonna get more and more blatant and it’ll get to the point where “you and I” will be forced to take this mark in order to buy or sell.

      It’s all unfolding before our eyes. BTW, check BEYONCE BAPHOMET RING on google and you’ll notice her sporting a Baphomet ring without any sort of shame.


  4. Mystisch says:

    Another reason I don’t shop JCP and haven’t in many years!! 🙁


  5. Maggie Lane says:

    Where does superstition enter into Christianity? I mean, really?


  6. Well, Ellen isn’t a Christian anyway, so, ummm. Yeah. Nuf said. Why don’t we worry about more important stuff instead of complaining about someone we can’t change and help change the broken lives.


  7. Wow I knew about Be YAWNce and the satanic music industry but this advertising is news to me ( some pun intended) 🙂


  8. I am sick of public media. I is not only possessing Americans but polluting the whole world. People sell their souls and consciences just to be in the frontline of public cameras.
    In the Last Days Men shall be Lovers of pleasure than Lovers of God. 2Timothy


  9. wow i’m so glad I found your website…so much info..Really puts everything in perspective!!! so thnkx will be looking forward to many more amazing well put together articles.

    God Bless You!


  10. GodBlessU says:

    hi B&E i really love ur articles, i was wondering connected with this if u have seen some of the Levi’s company commercials there’s some dat r very disturbing to be ads for jeans, anyways i was looking for one a saw a while ago but i couldnt find it, just wanted to pointed out tho. thanks for ur great articles God Bless U


  11. GodBlessU says:

    hi B&E i really love ur articles, i was wondering connected with this if u have seen some of the Levi’s company commercials there’s some dat r very disturbing to be ads for jeans, anyways i was looking for one a saw a while ago but i couldnt find it, just wanted to pointed out tho. thanks for ur great articles


  12. Tanja Eubanks says:

    Mike Francis:
    Revelation is an account of people and events occurring at the time it was written, not a prophecy. It’s written in highly symbolic terms because the early Christians could not openly speak about the Roman empire. So “666″ doesn’t mean anything today.

    But keep babbling. It’s would be amusing if not for your homophobia.

    I am going to pray for your salvation <3


  13. Beelzebub says:

    You wrote this post using six paragraphs like I wanted you to; welcome to Hell, my child…

    Matthew 7:15


    • Man was created on the 6th day. 6 is the number of man. There is nothing inherently evil in it. Satan has just taken the number and perverted it for evil with 666.


    • Andrew Laguna says:

      Uhm, not to point out the obvious, but he used 2 paragraphs, not 6.
      Interesting site. I think it’s just flat wrong for advertisers to be blatantly promoting ANYTHING that associates it with the devil. That’s just idiotic.


  14. There is SOOOOOO much occult symbolism in pretty much every company on television. If you don’t know what to look for, you don’t know what you’re looking at! The sad part is it had become so blatant that most don’t catch it. Even the colors black/white in this commercial are apart of the subtlety. No matter where you shop in America if it’s a big corp there are occult connections. They just turn things upside down or backwards sometimes to try and disguise. We as believers need discernment in this evil hour. The spirit of satan is running ramped through media & entertainment. Let us not perish for lack of knowledge. I pray God continues to open our eyes to the schemes of satan.


  15. Have you ever wondered, did the Illuminati write the Bible? check this out: http://forum.prisonplanet.com/index.php?topic=161843.msg961800#msg961800


    • Hi Juliano,

      That article, with all due respsect, provides absolutely no evidence of any Illuminati conspiracy regarding the Bible. It’s all wild speculation. And when it does try to give “proof” it is very inaccurate. Here is one example:

      ” It seems like most cultures have a similar story to tell: how a savior was born from a virgin, later killed, arisen from the dead with a promise to return in the future (second coming). It repeats itself similarly all the way back to the story of Osiris, Isis and Horus –”

      This of course is absolutely untrue. If one would study Egyptian mythology, the story of the birth of Horus is one of the most famous accounts in world history. His mother, Isis, who was not a virgin, used the phallus of her dead husband to impregnate herself. Thus she was not a virgin before having her son and he was not conceived via miraculous conception. The line of reasoning your article is using is the same misinformation found in the Zeitgeist film, a move that has been thoroughly debunked. For more information on this please see the article below, which debunks the notion that the Gospel accounts of Jesus Christ were just retellings of the story of Horus, Mithras and other pagan deities:


      The head of the Illuminati is Satan. And from the beginning his main weapon to deceive and enslave humanity is distorting God’s Word and getting people to doubt it. Do not be deceived. God’s Word is true and it shall all come to pass. And the most important part of that Word is Jesus’ sacrifice on the cross for your sins. You can debate conspiracies but there is no debate that we have all sinned and have the wrath of a perfect and just God hanging over us. But the good news is that the Bible tells us: “While we were yet sinners, Christ died for us.” (Romans 5:8). You can be forgiven just like I can. Despite all of the evil things we have knowingly done. Why? Because Christ gave His life as a ransom to pay our sin debt.

      The ultimate goal of the Illuminati is to get you to doubt this message. To ignore the free offer of forgiveness God has given and remain aligned to Satan (which is precisely where I was before I was a born again believer in Jesus Christ). I hope and pray you take God’s offer.



      • Actually the author of that hypothetical article which I mostly agree with is himself into the New Age, and as well as the Judeo Christian myth, and all Abrahamic stories/myths which I am critical of, and question, I also question the New Age philosophy. I see all of these so-called different worldviews stemming from the patriarchy. BOTH Judeo Christianity damns human nature as it does the natural world. They posit this all-good spirit they envisage in the sky, not immanent in nature, and create the mythic bug bear enemy of The Devil’–who will get you for ever and ever IF you don’t abide by their cultist dogma.
        New Age philosophy is claiming that nature and the body are illusory, and there is also the story, Gnostic and disseminated by the likes of David Icke that the world and bodies were created by an evil god, and ‘archons’ which trap the ‘spirit’ form returning to its spiritual home ABOVE far away from nature. Icke calls these being reptilian. Actually Christianity was influenced BY this myth which began proper with Orphism!
        And of course as well as these branches of the patriarchy we have scientific materialism, or scientism which reduces nature, and body, and consciousness to ‘matter’. In this worldview we’re all supposed to like computers, and nature is dead, insentient’ and there is no meaning but to produce and consume.
        NOWHERE in any of these stories/myths (I call them TOXIC myths, because they are used as mind control by elites to divide and control) is the inspiration to ecstatically commune with nature, and learn to live in an intelligent and loving way with nature.
        Psychedelics and their inspirational experiences can give people the sense of the ecstatic communion with ourselves, nature, and others, including other species, but what the mind controlling Luciferian elite have done is infiltrate the psychedelic movement both subliminally and overtly (more and more so the latter now where we see pop videos, even for little kids basically occult rituals) with Crowleyanity. But like said the majority of the mostly male researchers talking about this either come from a Christian perspective, OR a New Age one and this just adds to the over all confusion of the insanity in the world.


  16. Bucktooth says:

    666 is carbon on the periodic table..this is the basis of life! There are many versions of the Bible..The Gershon bible was brought over by the pilgrims..King James did not like that version so he included his own agenda! Everything has been corrupted/changed for power and control..always has..always will!!


  17. I weep for the people who will fall for the tricks of satan. Jesus Christ gave all on the cross to pay our sin debt in full so we can enter Heaven. The Bible says it, I believe it, end of story. You can have your own opinion on any subject, but you CANNOT have your own facts. I know where I’m going when I die,…do you?


  18. Theodorus says:

    Art is a reflection / interpretation of reality, the world and the cultural output in the world. Evil is part of the world, art reflects upon it. A videoclip, story, song is art and so evil themes can be relfected upon within these artistic products. There are many realy old songs, stories and paintings adressing evil, is this a bad thing? Is old evil imagery allowed while the new is not? Makes a song about evil a person evil? Is singing a song about sin, a sin?

    Literal interpretation of art fails neglects the multilayered character of the phenomenon as such. A videoclip could also be seen as a network of symbols, of potential meaning, which is never absolute. Can we really say that people who use evil themes in their video´s, lyrics, covers promote evil? Or is an alternative interpretation possible?

    Is a singer expressing his or her feelings, thoughts and insights or is it possible that it is the character in the song who´s doing all the ´talking´? The´autobiographical rule´ is often not applied to an artform like the novel. Could it be that a lively story about evil makes people think about what is good, and worthwhile living for, like freedom, justice, love, peace, so basicly all the good things in live?

    The literal interpretation of art, as being propaganda for Lucifer, a recurring theme on this blog, neglects the great potential art has got in store for people (in a humble fashion).

    Perhaps we should try not to think in black and white, or to much in gray, because the everlasting light consists of many colors.


  19. Theodorus says:

    ´The literal interpretation of art, as being propaganda for Lucifer´ should be: ´The literal interpretation of art, art as being propaganda for Lucifer…´


  20. Hello, I am french.
    Please, look at this video, and you will understand that this tv show ” smallville ” is corrupted by Luciferian or freemason :


    God bless you


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